{"product_id":"2x-la-riche-directions-semi-permanent-hair-color-100ml-tub-atlantic-blue-1","title":"2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue","description":"\u003c!-- AmzRawDescription --\u003e\u003cp class=\"fxamz-prod-desc\"\u003eProduct Description               Get bold, ocean-inspired hair with the La Riche Directions Semi-Permanent Hair Color in Atlantic Blue—now in a convenient twin pack. This striking, deep blue shade adds vivid color and shine without the use of ammonia or peroxide, making it a gentle choice for regular color changes. Each 100ml tub is pre-mixed and ready to apply, offering up to multiple uses depending on hair length and thickness. Perfect for pre-lightened or naturally light hair, Atlantic Blue is also fully vegan and cruelty-free, making it as ethical as it is eye-catching.                  Ingredients               Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Yellom 4, Basic Orange 31 Basic Violet 16, Basic Red 51, Ci60730, Basic Blue 99 Hc Blue 15, Ci42520.               \n              \n                  \n                    \n                  \n                \n                    Directions               Apply evenly to clean, dry hair. Leave for the time indicated on the package. Rinse thoroughly with warm water. Avoid contact with eyes.                  Safety Warning               For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.             See more\n\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep Ocean Blue Shade: Atlantic Blue delivers an intense, rich blue tone for bold, standout hair color that makes an impact.\u003c\/li\u003e\n\u003cli\u003eTwin Pack Value: Includes 2 x 100ml tubs for extended coverage or multiple applications—perfect for long hair or touch-ups.\u003c\/li\u003e\n\u003cli\u003eNo Harsh Chemicals: Free from ammonia and peroxide, this semi-permanent dye is gentle on hair and suitable for regular use.\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; Cruelty-Free: Ethically made without animal testing and completely vegan-friendly.\u003c\/li\u003e\n\u003cli\u003eEasy Application: Ready-to-use formula requires no mixing—just apply, wait, and rinse for vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e        \n\n                  \n\n    \u003cdiv class=\"a-section a-spacing-small a-spacing-top-small\"\u003e  \u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e  \u003ctr class=\"a-spacing-small po-color\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eColour\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAtlantic Blue\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-container.type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003ePackage information\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eTub\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-product_benefit\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eProduct benefits\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eBrightening\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eLa Riche\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eItem form\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eCream\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-hair_type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eHair type\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAll\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-number_of_items\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eNumber of items\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003e2\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-unit_count\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eUnit count\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003e200.0 millilitre\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-material_feature\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial feature\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eVegan\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-material_type_free\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial Type 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