{"product_id":"amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-amp-cruelty-free-100-grey-coverage-purple-hair-colour-for-all-hair-types-smart-beauty","title":"Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye \u0026amp; Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty","description":"\u003c!-- AmzRawDescription --\u003e\u003cp class=\"fxamz-prod-desc\"\u003e\n\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTransform dark blonde or brown hair to a striking new look with our permanent purple hair dye colouring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure\u003c\/li\u003e\n\u003cli\u003eDarkest purple permanent hair dye; for a full head of colour, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free purple hair dye. Using UK and European-approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection\u003c\/li\u003e\n\u003cli\u003eMess-free application. Mix the purple colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience\u003c\/li\u003e\n\u003cli\u003eSmart Beauty is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e        \n\n                  \n\n    \u003cdiv class=\"a-section a-spacing-small a-spacing-top-small\"\u003e  \u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e  \u003ctr class=\"a-spacing-small po-color\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eColour\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAmethyst Purple\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-container.type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003ePackage information\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eTube\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-product_benefit\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eProduct benefits\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eConditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eSmart Beauty\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eItem form\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eCream\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-hair_type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eHair type\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAll\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-number_of_items\" role=\"listitem\"\u003e \u003ctd 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