{"product_id":"freeze-ice-lites-hi-lift-powder-lightener-50g","title":"Freeze Ice Lites Hi Lift Powder Lightener 50g","description":"\u003c!-- AmzRawDescription --\u003e\u003cp class=\"fxamz-prod-desc\"\u003eProduct description               A unique blend of advanced dust free powder bleach and inbuilt silverising toner that subdues any unwanted yellow residue and delivers ultra pale, ice cold blonde results every time. 50g sachet.                  Directions               Mix 50g of powder with a suitable developer (not provided). Apply to dry hair, wearing gloves. Leave on for 30-45 minutes. Rinse thoroughly.\n\n\n\n\u003c\/p\u003e\u003c!-- AmzRawDescription --\u003e","brand":"Yestore","offers":[{"title":"Default Title","offer_id":54333464871249,"sku":null,"price":9.56,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/yestore.co.uk\/products\/freeze-ice-lites-hi-lift-powder-lightener-50g","provider":"Yestore","version":"1.0","type":"link"}