{"product_id":"l-39-oreal-paris-excellence-cool-creme-permanent-hair-dye-radiant-at-home-hair-colour-with-up-to-100-grey-coverage-pro-keratin-up-to-8-weeks-of-colour-colour-5-11-ultra-ash-light-brown","title":"L\u0026#39;Oréal Paris Excellence Cool Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 5.11 Ultra Ash Light Brown","description":"\u003c!-- AmzRawDescription --\u003e\u003cp class=\"fxamz-prod-desc\"\u003eProduct Description               Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair*, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test).                  Ingredients               1196771 - Colouring Cream: Aqua \/ Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] \/ Silica Dimethyl Silylate, CI 77891 \/ Titanium Dioxide, 2,4-Diaminophenoxyethanol HCL, M-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Dimethicone, Proline, Carbomer, Threonine, Resorcinol, EDTA, Parfum \/ Fragrance (F.I.L. C213151\/1)1152439 - Developer: Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202318\/2)1241644 B - Gentle Ph Shampoo: Aqua \/ Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum \/ Fragrance, Hexylene Glycol, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Linalool, Hexyl Cinnamal, PEG-100 Stearate, Steareth-6, Phenoxyethanol, Isoeugenol, Coco-Betaine, Trideceth-3, CI 77891\/ Titanium Dioxide, Benzyl Alcohol, Acetic Acid, Fumaric Acid, CI 60730 \/ Ext. Violet 2 (F.I.L. C248857\/1)1241648 - Nourishing Mask: Aqua \/ Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Phenoxyethanol, CI 60730 \/ Acid Violet 43, Benzoic Acid, Trideceth-6, Potassium Hydroxide, Linalool, Hexylcinnamal, Cetrimonium Chloride, Isoeugenol, Benzyl Alcohol, Parfum \/ Fragrance (F.I.L. C247697\/1)Please see back of pack for the latest ingredients list               \n              \n                  \n                    \n                  \n                \n                    Directions               Read instructions and patch test 48 hours before use: 1.) Use gloves and pour the dye into the developer's bottle and shake to mix, 2.) Apply the colour and leave for the recommended time, 3.) Apply shampoo and follow with conditioning mask                  Safety Warning               Please see back of pack for the latest ingredients list.                  Manufacturer Contact Information               L'Oréal Paris, London, W6 8AZ             See more\n\n\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePermanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask\u003c\/li\u003e\n\u003cli\u003eResults in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage\u003c\/li\u003e\n\u003cli\u003eRead instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask\u003c\/li\u003e\n\u003cli\u003eNon-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye\u003c\/li\u003e\n\u003cli\u003eContents: 1x L'Oréal Paris Excellence Cool Crème home hair colour set in 5.11 Ultra Ash Light Brown, Each box includes: 1x caring colouring cream \u0026amp; developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e        \n\n                  \n\n    \u003cdiv class=\"a-section a-spacing-small a-spacing-top-small\"\u003e  \u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e  \u003ctr class=\"a-spacing-small po-color\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eColour\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAshy Light Brown\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-container.type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003ePackage information\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eBox\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-product_benefit\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eProduct benefits\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eLong-lasting colour, nourishing, hair strengthening\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eL'Oreal Paris\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eItem form\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eCream\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-hair_type\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eHair type\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003eAll\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-number_of_items\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eNumber of items\u003c\/span\u003e   \u003c\/td\u003e \u003ctd class=\"a-span9\" role=\"presentation\"\u003e    \u003cspan class=\"a-size-base po-break-word\"\u003e5\u003c\/span\u003e   \u003c\/td\u003e \u003c\/tr\u003e  \u003ctr class=\"a-spacing-small po-unit_count\" role=\"listitem\"\u003e \u003ctd class=\"a-span3\" role=\"presentation\"\u003e     \u003cspan class=\"a-size-base a-text-bold\"\u003eUnit count\u003c\/span\u003e   \u003c\/td\u003e \u003ctd 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\u003c\/tr\u003e    \u003c\/table\u003e\n\u003c!-- AmzRawDescription --\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Yestore","offers":[{"title":"12 Piece Set \/ 3 Natural Darkest Brown","offer_id":54342776455505,"sku":null,"price":15.73,"currency_code":"GBP","in_stock":true},{"title":"12 Piece Set \/ 4.02 Tempting Brunette","offer_id":54342776488273,"sku":null,"price":15.73,"currency_code":"GBP","in_stock":true},{"title":"12 Piece Set \/ 4.11 Ultra Ash Brown","offer_id":54342776521041,"sku":null,"price":15.73,"currency_code":"GBP","in_stock":true},{"title":"12 Piece Set \/ 5.3 Natural Golden Brown","offer_id":54342776553809,"sku":null,"price":15.73,"currency_code":"GBP","in_stock":true},{"title":"12 Piece Set \/ 6.11 Ultra Ash Dark Blond","offer_id":54342776586577,"sku":null,"price":15.73,"currency_code":"GBP","in_stock":true},{"title":"12 Piece Set \/ 7.11 Ultimate Ash 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