{"product_id":"rimmel-extra-super-lash-mascara-why-it-s-worth-a-swipe","title":"Rimmel Extra Super Lash Mascara – why it’s worth a swipe","description":"\u003c!-- AmzAIDescription --\u003e\u003cp class=\"fxamz-prod-desc\"\u003e```html\n\n\n\u003c\/p\u003e\u003cp\u003eIt’s funny how a tiny 8 ml tube can change the whole vibe of a makeup routine. I’ve been using a few different mascaras lately, and the Rimmel Extra Super Lash caught my eye (and my lashes) simply because it promises definition, length and curl without the classic clump‑fest.\u003c\/p\u003e\n\n\u003cimg src=\"https:\/\/via.placeholder.com\/600x400\" style=\"width:100%; height:auto; display:block; margin:20px auto;\"\u003e\n\n\u003cp\u003eThe formula is built around a hydrogel‑infused brush that feels a bit like a soft‑kiss on each lash. The brush deposits an ultra‑fine film that holds colour while keeping the hairs flexible enough to stay curled. Vitamin E and a cocktail of nourishing ingredients – think silk powder, hydrolysed keratin and olive oil – work together to give a healthier‑looking finish rather than the brittle look you sometimes get from “super‑volumising” products.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the tube actually does\u003c\/h2\u003e\n\n\u003cp\u003eWhen you swipe from root to tip, the mascara defines the smallest lashes first, then builds volume on the outer ones. The result is a gradual lift that feels natural yet still dramatic enough for a night out. Because the pigment is a deep “Black Black”, the colour intensity stays bold from morning coffee to late‑night cocktails.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eLengthening \u0026amp; curling:\u003c\/b\u003e the brush’s curve works with the hydrogel to lift and extend each lash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eClump‑free application:\u003c\/b\u003e film‑formers and waxes keep the mixture smooth, so you rarely need a comb.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eLong‑lasting hold:\u003c\/b\u003e a day‑to‑night finish that resists smudging, even on humid evenings.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eNutrition boost:\u003c\/b\u003e Vitamin E, silk and keratin help keep lashes supple.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eCruelty‑free:\u003c\/b\u003e Rimmel’s not‑tested‑on‑animals pledge means it’s suitable for most skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNot a massive deal, but the brush can feel a tad stiff if you have ultra‑short lashes – you might need an extra gentle pass to avoid a few stray flakes. It’s not a deal‑breaker, just something to keep in mind if you’re on the very short‑lash side.\u003c\/p\u003e\n\n\u003ch2\u003ePros \u0026amp; cons at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003e✔️ Dramatic definition without heavy buildup.\u003c\/li\u003e\n  \u003cli\u003e✔️ Vitamin E‑rich formula nourishes while it colours.\u003c\/li\u003e\n  \u003cli\u003e✔️ Ophthalmologically tested – safe for contact‑lens wearers.\u003c\/li\u003e\n  \u003cli\u003e❌ Brush may feel firm on very short lashes.\u003c\/li\u003e\n  \u003cli\u003e❌ Limited shade range (Black Black and Brown Black only).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow it stacks up against the competition\u003c\/h2\u003e\n\n\u003cp\u003eCompared with a classic drugstore favourite like Maybelline’s Lash Sensational, Rimmel gives a longer‑lasting curl and a more “nourished” feel thanks to the added silk and keratin. On the other hand, it doesn’t quite reach the extreme drama of a high‑end volumiser such as Too Faced’s Better Than Sex, which leans heavier on pigment density. If you’re after a balance of everyday wear and a hint of runway‑ready volume, the Rimmel lands in a sweet spot.\u003c\/p\u003e\n\n\u003cimg src=\"https:\/\/via.placeholder.com\/600x400\" style=\"width:100%; height:auto; display:block; margin:20px auto;\"\u003e\n\n\u003ch2\u003eWho will love this mascara?\u003c\/h2\u003e\n\n\u003cp\u003eMost people with normal to slightly oily lashes notice the lift right away, while those with very sparse lashes might need a second coat for the full effect. If you’re a minimalist who dislikes heavy formulas, the lightweight film will feel comfortable. On the flip side, someone who prefers ultra‑dramatic, instantly thick lashes might still reach for a “mega‑volume” option.\u003c\/p\u003e\n\n\u003ch2\u003eFinal thoughts\u003c\/h2\u003e\n\n\u003cp\u003eRimmel’s Extra Super Lash Mascara manages to blend the three big mascara goals – definition, length and curl – without sacrificing lash health. The vitamin‑E boost and cruelty‑free ethos add a feel‑good factor that’s hard to ignore. Yes, the brush can be a little firm for the tiniest lashes, but the overall performance and day‑long wear make it a solid addition to any makeup bag, especially for those who want a London‑inspired, fearless look without the fuss.\u003c\/p\u003e\n```\u003c!-- AmzAIDescription --\u003e","brand":"Yestore","offers":[{"title":"8 ml (Pack of 1) \/ Black Black","offer_id":54233056543057,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true},{"title":"8 ml (Pack of 1) \/ Brown Black","offer_id":54233056575825,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true},{"title":"8 ml (Pack of 2) \/ Black Black","offer_id":54233056608593,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true},{"title":"8 ml (Pack of 2) \/ Brown Black","offer_id":54233056641361,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/6631\/7649\/files\/91Eqkzv4TOL._AC_SL1500.jpg?v=1783312183","url":"https:\/\/yestore.co.uk\/products\/rimmel-extra-super-lash-mascara-why-it-s-worth-a-swipe","provider":"Yestore","version":"1.0","type":"link"}