It's Pure Colour Care Nourishing Conditioner, Organic, Vegan, for Coloured Hair, Frizz Reduction and Colour Vibrancy

Product description Introducing It's Pure Colour Care Nourishing Conditioner, a high-performance certified organic formula crafted to help lock in colour after dyeing whilst protecting vibrancy wash after wash. Suitable for all coloured hair types — including henna-treated hair — this nutrient-rich conditioner helps maintain tone, smoothness, and shine whilst defending against everyday causes of colour fade such as UV exposure, heat styling, and dryness. Powered by organic oils, plant proteins, and amino acids, the formula reinforces the hair cuticle, reduces frizz, and improves moisture retention. Unlike conventional conditioners that rely on silicones, this advanced plant-based formula naturally smooths and softens hair fibres, leaving them glossy, lightweight, and easier to manage without build-up. In consumer trials, 81.8% of testers reported improved colour maintenance, and 63% found their hair required less blow-drying time. The formula is 100% natural origin, 48.19% organic, vegan, cruelty-free, and 100% non-irritant as confirmed by testers. The UK-made bottle is crafted from over 50% prevented ocean plastic. A truly conscientious choice for beautifully maintained, coloured hair. Ingredients INCI: Aqua, Glycerine**, Alcohol**, Hectorite, Coco glucoside, Calendula officinalis flower extract*, Xanthan gum, Citrus limonum peel oil*, Melaleuca alternifolia oil*, Cymbopogon citratus oil*, Lactic Acid. Citral & Limonene are naturally present in the essential oils *From organic agriculture **Organic origin Safety Warning For external use only. Patch test before use. Replace lid after use. Keep out of the reach of children. See more

• COLOUR CARE FORMULA: Helps lock in dye after colouring and protects vibrancy wash after wash, suitable for henna, permanent dye, glosses and highlights.
• PLANT-BASED TECHNOLOGY: Uses organic oils, plant proteins and amino acids to smooth, soften and condition hair without silicones, leaving no unwanted build-up.
• UV & HEAT PROTECTION: Helps defend coloured hair against everyday causes of colour fade, including UV exposure, heat styling, oxidative stress and dryness.
• LIGHTWEIGHT HYDRATION: Reduces frizz, improves manageability and leaves hair soft, smooth and glossy without weighing it down.
• CERTIFIED COSMOS ORGANIC: 100% natural origin ingredients, vegan, cruelty-free, and made in the UK in a bottle crafted from 50%+ prevented ocean plastic.