Rimmel Extra Super Lash Mascara – why it’s worth a swipe

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It’s funny how a tiny 8 ml tube can change the whole vibe of a makeup routine. I’ve been using a few different mascaras lately, and the Rimmel Extra Super Lash caught my eye (and my lashes) simply because it promises definition, length and curl without the classic clump‑fest.

The formula is built around a hydrogel‑infused brush that feels a bit like a soft‑kiss on each lash. The brush deposits an ultra‑fine film that holds colour while keeping the hairs flexible enough to stay curled. Vitamin E and a cocktail of nourishing ingredients – think silk powder, hydrolysed keratin and olive oil – work together to give a healthier‑looking finish rather than the brittle look you sometimes get from “super‑volumising” products.

What the tube actually does

When you swipe from root to tip, the mascara defines the smallest lashes first, then builds volume on the outer ones. The result is a gradual lift that feels natural yet still dramatic enough for a night out. Because the pigment is a deep “Black Black”, the colour intensity stays bold from morning coffee to late‑night cocktails.

• Lengthening & curling: the brush’s curve works with the hydrogel to lift and extend each lash.
• Clump‑free application: film‑formers and waxes keep the mixture smooth, so you rarely need a comb.
• Long‑lasting hold: a day‑to‑night finish that resists smudging, even on humid evenings.
• Nutrition boost: Vitamin E, silk and keratin help keep lashes supple.
• Cruelty‑free: Rimmel’s not‑tested‑on‑animals pledge means it’s suitable for most skin types.

Not a massive deal, but the brush can feel a tad stiff if you have ultra‑short lashes – you might need an extra gentle pass to avoid a few stray flakes. It’s not a deal‑breaker, just something to keep in mind if you’re on the very short‑lash side.

Pros & cons at a glance

• ✔️ Dramatic definition without heavy buildup.
• ✔️ Vitamin E‑rich formula nourishes while it colours.
• ✔️ Ophthalmologically tested – safe for contact‑lens wearers.
• ❌ Brush may feel firm on very short lashes.
• ❌ Limited shade range (Black Black and Brown Black only).

How it stacks up against the competition

Compared with a classic drugstore favourite like Maybelline’s Lash Sensational, Rimmel gives a longer‑lasting curl and a more “nourished” feel thanks to the added silk and keratin. On the other hand, it doesn’t quite reach the extreme drama of a high‑end volumiser such as Too Faced’s Better Than Sex, which leans heavier on pigment density. If you’re after a balance of everyday wear and a hint of runway‑ready volume, the Rimmel lands in a sweet spot.

Who will love this mascara?

Most people with normal to slightly oily lashes notice the lift right away, while those with very sparse lashes might need a second coat for the full effect. If you’re a minimalist who dislikes heavy formulas, the lightweight film will feel comfortable. On the flip side, someone who prefers ultra‑dramatic, instantly thick lashes might still reach for a “mega‑volume” option.

Final thoughts

Rimmel’s Extra Super Lash Mascara manages to blend the three big mascara goals – definition, length and curl – without sacrificing lash health. The vitamin‑E boost and cruelty‑free ethos add a feel‑good factor that’s hard to ignore. Yes, the brush can be a little firm for the tiniest lashes, but the overall performance and day‑long wear make it a solid addition to any makeup bag, especially for those who want a London‑inspired, fearless look without the fuss.